试论体验经济时代的旅游业发展

本文在约瑟夫·派恩与詹姆斯·吉尔摩提出"体验式经济时代已来临"观点的基础上,通过对我国现今旅游趋势的分析,指出体验式旅游是体验经济时代旅游消费的必然需求,进一步探讨了体验经济时代旅游业发展的对策和思路。     

石化行业中的经验曲线效应

经验曲线是美国著名波士顿咨询公司开拓的管理预测概念和工具之一，回顾经验曲线的起源及发展，总结了有关石化行业中的经验曲线效应现象，即：典型的大宗化工产品的固定成本的长期趋势存在明显的双倍斜率约为25％的经验曲线效应；同时单位固定资产投资也存在着双倍斜率为25％～63％的经验曲线效应。指出经验曲线是预测大宗化学品固定成本和投资长期趋势的一个有效实用的工具，并就国内应用经验曲线时应注意的问题及想法进行了探讨。     

新常态下的创新驱动——对创新服务体系的认识

党 的十八届五中全会报告指出，坚持创新发展，必须把创新摆在国家发展全局的核心位置，不 断推进理论创新、制度创新、科技创新、文化创新等各方面创新。我国经济发展进入了新常 态阶段，认识新常态、适应新常态、引领新常态，是当前和今后一个时期我国经济发展的大 逻辑。改革开放30年来，我国的创新能力有了大幅度提高，但是仍存在影响创新能力发展的 诸多障碍，尤其是创新服务体系还严重缺失。我国在加快科技与经济融合的进程中，需要重 视创新服务体系建设，把发展基点放在创新上，形成促进创新的体制架构。在大众创业、万 众创新的大形势下，打造创新创业集成服务商，支持创新平台、孵化载体建设，促进专业创 新服务机构的发展。     

The 2012 Olympic Ambassadors and sustainable tourism legacy

This paper examines the capacity of the London (2012) Olympic Ambassador volunteer programmes to create a sustainable tourism legacy. It contributes to the literature on event legacies, particularly the role of volunteers promoting tourism in their home destination. Using an exploratory inductive approach, semi-structured in-depth interviews were conducted, in 2012 and 2013, with managers of all 11 Ambassador volunteer programmes associated with London and the 10 other regional venues that hosted London Olympic and Paralympic Games events. These show that volunteer Ambassadors enhanced tourist experiences during the Games through the Ambassadors’ pride in their home city, enthusiasm and local knowledge. However, although the Ambassador programmes had aspirations to create a sustainable legacy, in the form of a pool of experienced volunteers to support future events and further tourist visits, this was severely constrained by cuts in local government budgets. The Government Olympic Executive provided a coordinating role leading up to the Games, but neither they nor the London Organising Committee for the Olympic Games provided practical assistance for legacy development. This was a missed opportunity to channel the enthusiasm of mega-event volunteers into further volunteering to promote tourism.     

Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland

The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fundamental for maintaining health and independence. Historically, older consumers have been unattractive to marketers, however improved finances and lifestyles indicate the “grey pound” has the potential to become lucrative. This exploratory research seeks to identify the current expectation of Scottish older consumers in relation to the products and services available in the supermarket and food retailers. A questionnaire was distributed to participants aged over 50 years in Scotland to voice the opinion of the older consumer in relation to shopping experience and availability of product. The results support previous research indicating the improved lifestyles of older consumers, demonstrating that previous perceptions of older people as impoverished and immobile are not representative of this group. This study contributes to the demand for more information on older consumers׳ food shopping habits and preference in Scotland. It attempts to provide useful recommendations for supermarkets and food retailers in fulfilling the needs of this rising consumer segment. This research concludes that supermarkets could improve access to both products and services to meet the demand from this growing segment of society, through better understanding of their requirements in terms of customer service, shopping experience, product size, price, access and mobility.     

Hospitality and tourism student and alumni perspectives: promotion expectations,academic and experience adjustments,and career growth

Preparing qualified graduates for the tourism and hospitality industry who will stay and achieve promotional success is paramount. The objectives of this research project were to determine promotional advancement expectations and strategies to improve promotional opportunities. Two separate questionnaires, with both open and close-ended questions, were sent to upper classmen/women in hospitality and tourism programs and alumni of the same programs. In total, 717 (409 students and 308 alumni) completed the questionnaires. Chi-square tests were run to determine differences between student and alumni responses. To assist in analysis of open-ended responses, Atlas.ti was used. There was a statistically significant difference between students and alumni responses in regards to promotional expectations; students expected it to take a significantly longer time to receive a promotion to supervisor or manager than alumni. Overall, students and alumni indicated strategies such as more real-world-focused courses with hands-on experiences.     

浅谈独立学院贫困生资助管理工作的几点思考——以江苏科技大学苏州理工学院为例

当前高校贫困生人数和比例呈上升趋势,高校贫困生资助管理工作应与时俱进,应把高校贫困生帮扶与教育相结合,把物质救助手段与精神鼓励手段结合起来,全面、系统的做好高校贫困生的资助管理工作。     

小众展览--来自台湾的经验和启示

由于优越的自然条件和人文环境，台湾成为一个独具魅力的会展地区。参观展会已成为台湾人的一种文化习惯和观光旅游的必备项目。台湾会展具有主题多样化、小众化；接受民间办展要求；展览地点灵活且广泛；展览策划人创作自由；以政府部门、艺术机构和个人为主导；街区展览由点及面等特点。其优势与文化环境、政府支持及文化消费习惯等密不可分。     

Making the next move: When does the newness of experience matter in overseas sequential entries of multinational companies?

Traditional internationalization models suggest multinational companies (MNCs) can exploit their accumulative experience to facilitate their sequential entries. However, experience may depreciate over time. Thus, obtaining benefits from prior experience for MNCs is based on two critical premises, i.e., interpreting and applying experience correctly. We argue that there is a need to study the newness dimension of experiential learning. In doing so, we aim to explore to what extent the newness of experience matters in overseas sequential entries for MNCs. Moreover, we expect that the benefits from recent experience in guiding sequential entries are contingent on the extent of context similarity between the most recent entry location and sequential entry location and the outcome expectancy of focal entry. With a sample of 112 Chinese listed firms and 410 observations during the period of 2000–2012, we find that else being equal, the newness of experience of MNCs is positively associated with sequential entry and such a relationship is positively moderated both by context similarity in institutional environment and the outcome expectancy of the focal entry. We also compare the effects of the newness of different types of experience and find that the newness of the most recent experience has a larger influence on sequential entry than location-specific experience and general experience.     

Consumer experiences,attitude and behavioral intention toward online food delivery (OFD) services

Prior research has mostly examined consumer attitudes toward online services/retailing in general and a few researchers have addressed consumer experiences with online food delivery (OFD) services. The purpose of this study is to examine the structural relationship between convenience motivation, post-usage usefulness, hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, consumer attitude and behavioral intention towards OFD services. The study proposes an integrative theoretical research model based on the Contingency Framework and Extended Model of IT Continuance. 224 valid questionnaires were collected to empirically test the research model using the partial least square (PLS) path modeling approach. The results imply that the proposed hypotheses were supported, except for the relationship between prior online purchase experience and post-usage usefulness. Practical implications and limitations are discussed.